On 10 April 2019, the song was banned in India as a result of PewDiePie releasing a second diss track against T-Series, ' Congratulations'. he's nowhere nearly as cited as a stepping stone to radicalization as an individual like Stefan Molyneux, for example.' Ban in India that his use of 'ironic' antisemitic or racist humor in his videos may serve as a gateway for subscribers to start seeking out more overtly extremist content,' though this was disputed by Evan Balgord, executive director of the Canadian Anti-Hate Network, who they quoted as saying, 'PewDiePie rarely if ever flags my radar.

Rolling Stone reported that PewDiePie was accused of using anti-Indian slurs in the song. Vox accused the lyrics of containing 'overt and implied racism,' which they said pervaded PewDiePie's fans' support for his channel against T-Series. Īs PewDiePie vs T-Series coverage grew in the mainstream media, news organizations covered 'Bitch Lasagna' for its role in the feud.

The Indian background of T-Series was also mocked, such as in the line 'Your language sounds like it come from a mumble rap community', which have been described as racist by some media publications, as well as in a court ruling from the High Court of Delhi that sided with T-Series. In the song, PewDiePie insults T-Series and their video content, makes references to contemporary Indian stereotypes and accuses the company of using subscriber bots to gain fake subscriptions.

The title of the song references a viral Facebook Messenger screenshot, popularized on Reddit, in which an Indian man, in broken English, demands nude photos, and, when his messages go unanswered, he posts bitch lasagna ( lasagna might have been an approximation to the parting phrase hasta lasagna, but without punctuation the post looked like he was calling her a bitch lasagna). The two channels surpassed each other in subscriber count on a number of occasions in February, March, and then in April 2019, when PewDiePie declared an end to the 'subscribe to PewDiePie' meme and T-Series became the most-subscribed YouTube channel. During the competition, both channels gained a significant number of subscribers at a rapid rate, jumping from approximately 60 million to 100 million subscribers within a few months. As a result, fans, along with celebrities and other YouTubers, showed their support for each channel by encouraging others to subscribe. In mid-to-late 2018, the subscriber count of the Indian music label T-Series rapidly approached that of Swedish YouTuber and web comedian PewDiePie, who at the time was the most-subscribed user on YouTube.

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